SEO and indexation
Title, description, H1, canonical, robots, sitemap, status code, internal links, and useful content.
GUIDE
Website audit checklist before SEO, advertising or a redesign.
A useful audit checks the site like a buyer, like Google, and like a technical reviewer. This checklist helps identify what can block indexation, trust, mobile conversion, and safe public security posture.
Core checklist
Security and trust
HTTPS, security headers, privacy, terms, contact details, safe form language, and public technical exposure.
Mobile and conversion
No horizontal overflow, visible CTA, readable text, simple forms, confirmation states, and clear next step.
Priority framework
| Priority | Examples | When to fix |
|---|---|---|
| High | Noindex on important pages, broken forms, canonical conflicts, unsafe public files. | Before paid traffic or indexing validation. |
| Medium | Weak metadata, missing trust blocks, unclear mobile CTA, missing security headers. | Within the first 7 days. |
| Low | Content expansion, extra FAQ, deeper related links, ongoing content clusters. | Within the first 30 days. |
Related audit resources
These connected pages help buyers and search engines understand the full SkillKit Audit service structure.
Free website risk preview
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