Pre-launch risk review
We identify pages, templates, metadata, and conversion paths that should not be lost during redesign.
TECHNICAL SEO
Website migration SEO audit before a redesign costs you traffic.
Redesigns and migrations can quietly remove rankings when redirects, canonical tags, sitemap URLs, internal links, and page templates are not aligned. We audit the public migration signals before and after launch so traffic risk is visible.
Migration checks
Redirect and canonical testing
We compare final destinations, redirect chains, canonical tags, sitemap entries, and internal links.
Post-launch Search Console plan
We outline which URLs to inspect manually, what validation to request, and which pages need more internal links.
Migration risks
| Risk | Impact | Fix |
|---|---|---|
| Old URLs return 404 | Existing rankings and backlinks stop helping the new site. | Create a redirect map from old valuable URLs to matching new pages. |
| Sitemap lists redirected URLs | Google receives noisy crawl signals. | Submit final canonical URLs only. |
| Metadata was reset during redesign | Click-through rate and relevance can drop. | Preserve or improve page titles, descriptions, headings, and internal links. |
Related audit resources
These connected pages help buyers and search engines understand the full SkillKit Audit service structure.
Free website risk preview
Get free audit report
Want us to review your site and send the first report?
Send a URL and email. We review public SEO, mobile, trust, and safe security signals without admin access.