GUIDE

What we check in a website audit for SEO, trust and conversion.

A useful audit does not only say that a website is fast or slow. It checks whether the site can be found, understood, trusted, used on mobile, and improved with a clear fix order.

Core audit categories

Indexing and technical SEO

We check whether important pages are indexable, internally linked, unique, useful, and aligned with sitemap and canonical signals.

Buyer journey and conversion

We review whether a visitor can understand the offer, trust the company, and take the next step without unnecessary effort.

Public security and trust

We look at safe public signals that affect browser protection, user confidence, and data expectations without attempting unauthorized access.

Common findings

AreaTypical issueRecommended action
IndexingSubmitted URL redirects or canonicalizes elsewhere.Align sitemap, canonical, redirects, and internal links.
MobileCTA or form is hidden below too much text.Move the action higher and simplify the form path.
TrustNo clear support, privacy, terms, or safe data-handling copy.Add visible trust pages and plain buyer reassurance.

Related audit resources

These connected pages help buyers and search engines understand the full SkillKit Audit service structure.

Free website risk preview

Want us to review your site and send the first report?

Send a URL and email. We review public SEO, mobile, trust, and safe security signals without admin access.

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